In 2017, he began Baetanical as a plant blog that eventually became a YouTube channel. The next year, he launched his ceramics studio, producing home decor and ceramic art for domestic and international buyers.
His creative style can be described as expressive, idiosyncratic, rhythmic, graphic, and playful. His work is influenced by his training as a visual designer and is often inspired by the natural world.
Previously, James worked as an experiential graphic designer, creating museum exhibitions on art, history, and culture. He still takes on new design projects from time to time.
He received his M.F.A. in Design from The University of Texas at Austin. He graduated from University of San Francisco (B.A.) and studied graphic design at Central Saint Martins.